The article begins by speaking on music’s power to influence us, by changing moods and inducing feelings of nostalgia, fear, or excitement. Retailers have used music to drive shoppers to higher price points and casinos play music to encourage gambling. I wasn’t aware that these things actually operated like this, next time I go shopping I want to look out for this music and maybe understand what about the music makes you want to spend more money?
It also speaks on changing music’s role from being background music as it is far more important than just that, it has more uses than simply being the background for the experience. It can actively be part of the experience and help convey messages and themes, it’s important for this to be understood if we are going to figure out its place in VR content.
The challenges mainly are the creators, as the technology for this in games is already there. It’s the mentality that music isn’t that important which holds back creators to use it in ways to influence or enhance emotions in a situation. I think this is perhaps a waste of music in this context, to always use it in the same context.